SEO Search Engine Optimisation
Helping customers and robots find your website
Robots or spiders are programs which fetch web pages and feed them to the search engines. A spider ‘crawls’ across the web, and when it sees a link to another page, it goes off and fetches it.
Because of this behaviour links as well as keywords are important in getting your pages indexed. The good thing is that having multiple links to pages within your site makes it easier for people using the site as well.
Properly improving your site for search engines will improve usability for your viewer, who wants to find good information in one place, with easy access to related links.
Each page should contain useful information about the topic addressed by one set of keywords. A well optimised page will gradually perform better in organic search, and will perform better for CPC campaigns as well.
Robots are not always as capable as people in judging whether a page is topical, so we need to respond to the methods used by various search engines in judging what the page is about.
SEO website development
It is cost effective to optimise a new website as it is developed. Navigation, page titles, URLs, content structure and copywriting are all considered and optimised at the time the structure is being built. SEO is enhanced by regular articles, news, or blogs, which can also be set up during development.
For sites which already exist, the good thing is that any changes to the site can make a difference. A modest SEO budget can be spread over a year, allowing you to make gradual improvements every month.
Whether the budget is large or small, you should review site reports monthly and make updates:
- Improvements should be made to any parts of your website that don't get visits, or where viewers stay for less than 5 seconds.
- Search engines algorithms change regularly, so other changes may need to be made to make sure your site is still getting found.
- New content makes your site more appealing to viewers as well as to search engines.
