SEO Search Engine Optimisation

SEO website development

It is cost effective to optimise a new website as it is developed. Navigation, page titles, URLs, content structure and copywriting are all considered and optimised at the time the structure is being built. SEO is enhanced by regular articles, news, or blogs, which can also be set up during development.

For sites which already exist, the good thing is that any changes to the site can make a difference. A modest SEO budget can be spread over a year, allowing you to make gradual improvements every month.

Whether the budget is large or small, you should review site reports monthly and make updates:

• Updated content makes a difference to people and to search engines. A blog or news section is a good way to regularly add new content.
• When creating new pages or adding to your blog, use the keywords and key phrases identified. Page titles and headers are especially important.
• Use FaceBook and Twitter to highlight interesting or new content on your site.

Helping customers and robots find your website

• Robots or spiders are programs which fetch web pages and feed them to the search engines. A spider ‘crawls’ across the web, and when it comes to a link to another page, it goes off and indexes it. 

• So it follows that links as well as keywords are important in getting your pages indexed. The good thing is that having multiple links to pages within your site makes it easier for people using the site as well.

• Properly improving your site for search engines will improve usability for your viewer, who wants to find good information in one place, with easy access to related links.

• Each page should contain useful information about the topic addressed by one set of keywords. A well optimised page will gradually perform better in organic search, and will perform better for CPC campaigns as well.