Site Analysis
Find out more about your viewers
Web analysis reports provide information on the number and geographic location of visitors, what search keywords were used, how long visitors spent on the site, and more.
Reports can be done at any time, in a variety of chart and graph formats including Microsoft Excel. This is great for presentations and internal communications.
We offer two types of analysis: Google Analytics, and Log analysis. Log analysis with Summary is available for sites which are hosted with us, and all sites can be set up for Google Analytics.
- Google analytics and other similar web log analysis programs rely on a line of code in each page.
- Summary and similar programs analyze the log files from a web server.
Google Analytics
Google gives a very clear graphic report on how sites are performing. It provides all the major needs for someone tracking trends at a glance within a simple interface.
Google Analytics can be integrated with ecommerce, attaching real dollar values to reports
It is particularly strong at easily and graphically comparing 2 time periods, allowing you to answer questions like
- Am I getting more visitors to my site than last month?
- Am I getting more or less revenue per visitor?
- What is the proportion of bounces?
AdWords Integration
Google Analytics works smoothly with an AdWords campaign to track visitors after they click on the ad, all the way to the checkout on your site. It can also be integrated with a banner ad campaign or other types of advertising.
Analytics Concepts
- Goal
- Conversion
- Campaign
- Referrer
- Tags vs. Log Analysis
- Bounce
- Entry Page
- Exit Page
Summary
Summary has been the mainstay of our offering for log file statistical analysis for many years.
This program processes the log files from our web servers on a daily basis and presents the results in an easy to read form. These statistics are available online via a password protected interface.
Summary answers questions like:
- Where do visitors to my site come from?
- How long do they spend reading my pages?
- How have visits to my site changed over time?
There are over 100 different reports within this package, including
- visitor geographic location
- duration of visit
- search words and phrases
- referrers and more
These can be viewed as an overview or in topic specific overviews such as Visitor Demographics, Popular Content, and Improving Site Usability
Monthly Statistics
Daily Statistics
